Dr. Priyanka Verma
Associate Professor
|
P.G |
Integrated Marketing Communications,Product and Brand Management, Principles of Management,Business and Corporate laws,Business Environment,Business Ethics and Corporate Governance,Business Environment,Rural Marketing and Agro Business,Marketing Of services |
|
Organization |
Start Date |
End Date |
Designation |
Nature of Work |
|
Maulana Azad National Institute of Technology, Bhopal. |
21/12/2023 | Till Date | Associate Professor | Teaching ,Research , Academic administration |
|
Maulana Azad National Institute of Technology, Bhopal. |
05/07/2010 | 20/12/2023 | Assistant Professor | Teaching ,Research , Academic administration |
|
Name of the Student |
Topic |
Year of Award |
Co-Supervisor (if any) |
|
Mr Anupam Singh |
Impact of Corporate Social Responsibility on Brand Equity of Indian Firma |
2017 |
NA |
|
Mr Somesh Kumar Sinha |
A Study on Impact of Sales Promotion’s Benefits on the Consumer’s Perception Regarding Purchase of Selected FMCG Products |
2018 |
NA |
|
Amit Khare |
Impact of Multilevel Marketing on Different Aspects of its Distributor’s Satisfaction in Selected Regions of M>P> |
2018 |
NA |
|
Poonam Likhitkar |
|
2021 |
NA |
|
Sachin sharma |
A Study on customer Satisfaction of WLBB of BSNL Under USOF Scheme in Selected Rural Areas of M.P. |
2021 |
NA |
|
Vivek Nagar |
Customer’s Satisfaction towards Organic Food |
Ongoing |
NA |
|
Saurav Sharma |
Kisan Credit Cards |
Ongoing |
DR Varsha Rokade |
|
Title |
Sponsoring Agency |
Duration |
Amount |
Co-PI (if any) |
|
Title |
Sponsoring Agency |
Duration |
Amount |
Co-Investigator (if any) |
|
Authors |
Title |
Journal |
VOL. NO., PAGE NO |
YEAR |
SCI/ Scopus |
IMPACT FACTOR |
|
A Singh, P Verma |
Factors influencing Indian consumers' actual buying behaviour towards organic food products |
Journal of Cleaner Production |
167, 473-483 |
2017 |
SCI |
11.072 |
|
A Singh, P Verma |
How CSR affects brand equity of Indian firms?
|
Global Business Review |
18 (3_suppl), S52-S69
|
2017 |
Scopus |
0.45 |
|
A Singh, P Verma |
Driving brand value through CSR initiatives: An empirical study in Indian perspective |
Global Business Review |
19 (1), 85-98
|
2016 |
Scopus |
0.45 |
|
A Singh, P Verma |
Fostering stakeholders trust through CSR reporting: An analytical focus
|
IIM Kozhikode Society & Management Review |
5 (2), 186-199
|
2016 |
Scopus |
1 |
|
A Singh, P Verma |
|
International Journal of Indian Culture and Business Management |
12 (4), 407-424
|
2016 |
SCIE |
1.1 |
|
A Singh, P Verma |
Consumer psychology towards corporate social initiatives: An empirical investigation
|
Prabandhan: Indian Journal of Management |
9 (3), 32-42
|
2016 |
Scopus |
0.311 |
|
A Singh, P Verma |
Investigating the nexus of corporate social responsibility and brand equity: A systematic review |
Prabandhan: Indian Journal of Management |
10 (2), 7-25
|
2017 |
Scopus |
0.311 |
|
A Singh, P Verma |
Impact of Corporate Social responsibility onBrand Equity of Indian firms |
International Journal of Business Innovation and Research |
20(1),64-86 |
2019 |
SCOPUS |
0.32 |
|
Sinha, S.K. & Verma, P. |
Consumer’s Response towards Non-Monetary and Monetary Sales Promotion: A Review and Future Research Direction |
International Journal of Economic Perspective, |
11(02), 500-507 |
2017 |
Scopus, ABDC - C. |
9.944 |
|
Sinha, S.K. & Verma, P. |
Examining the Moderating Role of Gender on the Relationship between Sales Promotion’s Benefits and Consumer Perception” |
Iranian Journal of Management Studies |
11(4), 787-822 |
2018 |
ESCI, ABS -1. |
1.54 |
|
Sinha, S.K. & Verma, P. |
Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation. |
Global Business Review (Sage Publishers) |
19(6), 01-18 |
2018 |
Scopus, ESCI, ABDC Ranking - C. |
0.45 |
|
Sinha, S.K. & Verma, P. |
The link between Sales Promotion’s Benefits and Consumers Perception: A comparative study between Rural and Urban Consumers |
Global Business Review (Sage Publishers) |
20(3), 498–514 |
2019 |
Scopus, ESCI, ABDC - C. |
0.45 |
|
Sinha, S.K. & Verma, P. |
Impact of Sales Promotion’s Benefits on Perceived Value: Does Product Category Moderate the Results? |
Journal of Retailing and Consumer Services |
52 (101887) |
2020 |
SSCI, Scopus, ABDC-A. |
10.972 |
|
LIkhitkar P.&Verma, P. |
Impact of HRM Practices and Demographic feature on Employee retention in Organised retail stores in Bhopal city |
Journal of of advanced Research n Dynamical and Control System |
10(4) |
2018 |
Scopus, |
1.20 |
|
LIkhitkar P.&Verma,P. |
Gainful employment :An Approach towards the Frontline Employee in Retail Business |
Journal of of advanced Research n Dynamical and Control Syste |
10(8) |
2018 |
Scopus, |
1.20 |
|
Sharma S,&Verma,P. |
A study on Customer’s Satisfaction for Rural Wirw Line Broad Band Under USOF:A case of M.P.Region |
Journal of of advanced Research n Dynamical and Control Syste |
11(07) |
2019 |
Scopus, |
1.20 |
|
Sharma S,&Verma,P |
Sustainable Development :A Study on approach towards Sustainable telecommunication in India |
Journal of of advanced Research n Dynamical and Control Syste |
1(11) |
2019 |
Scopus, |
1.20 |
|
Title |
Year |
Agency |
Co-Investigator(if any) |
Published/Granted |
|
|
h-index |
i-10 index |
Total Citations |
|
Google Scholar |
11 |
12 |
441 |
|
Vidwan Profile |
6 |
- |
335 |
