Dr. Gyaneshwar Singh Kushwaha
Associate Professor
Google Scholar: https://scholar.google.co.in/citations?user=1ngfpxYAAAAJ
Scopus: https://www.scopus.com/authid/detail.uri?authorId=56454279400
ORCID: https://orcid.org/0000-0002-6048-0662
Vidwan: https://vidwan.inflibnet.ac.in/profile/421278
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P.G |
FUNDAMENTALS OF MARKETING MANAGEMENT |
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BUSINESS RESEARCH METHODOLOGY |
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STRATEGIC MANAGEMENT |
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SUPPLY CHAIN MANAGEMENT |
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ADVANCED MARKETING MANAGEMENT |
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DIGITAL MARKETING |
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SALES MANAGEMENT |
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Organization |
Start Date |
End Date |
Designation |
Nature of Work |
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Maulana Azad National Institute of Technology, Bhopal. |
December, 2023 | Present |
Associate Professor |
Teaching & Research |
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Maulana Azad National Institute of Technology, Bhopal. |
26/05/2010 | November, 2023 | Assistant Professor | Teaching & Research |
| BHU, VARANASI | 01/01/2007 | 30/11/ 2007 | Research Assistant Professor | Teaching & Research |
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Name of the Student |
Topic |
Year of Award |
Co-Supervisor (if any) |
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SHIV RATAN AGRAWAL |
Analysis of customer relationship management effectiveness in Indian stock broking services |
2016 |
Nil |
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NAGENDRA KUMAR SHARMA |
A study on customer attitude towards green marketing practices in Indian automobile industry |
2018 |
Nil |
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ANIL KUMAR |
A study on customer attitude towards green marketing practices in Indian automobile industry |
2018 |
Nil |
|
RAHUL GAJBHIYE |
A study on impact of mindfulness on employee performance in service sector |
2021 |
Nil |
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JAGDEEP SINGH |
A study on impact assessment of SCM practices on the operational performance in Indian automobile industry |
2021 |
Yes |
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SHIVAM SWAROOP |
Investigations of deep learning methods on Price volatility forecasting of major Indian vegetables |
2023 |
Nil |
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SOM SHEKHAR VERMA |
Impact of fintech on digital economy development: a study of India |
Pursuing |
Yes |
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MANISHA VERMA |
The impact of fintech revolution on the Indian banking sector with special reference to commercial banks |
Pursuing |
Yes |
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VASANT PANDEY |
Factors influencing adoption of digital payments: developing trust among digital payment users |
Pursuing |
Yes |
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ABHAY M VYAS |
A study on consumer’s online fast food purchase behaviour |
Pursuing |
Nil |
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PARV GUPTA |
Exploring the impact of AR apps on consumer behavioural intentions in the beauty care industry |
Pursuing |
Nil |
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BINOD DOLEY |
Exploring the effect of artificial intelligence in organizational performance |
Pursuing |
Nil |
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SHIVAM SAHU |
SCM practices |
Pursuing |
Nil |
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SAURABH RATHOD |
Marketing |
Pursuing |
Nil |
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ANKIT SINGH |
Marketing |
Pursuing |
Nil |
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Title |
Sponsoring Agency |
Duration |
Amount |
Co-PI (if any) |
|
To Assess the Impact of Advance Training For Professionals (Short Term Professional Course) for IT/ITES Sector |
Department of Electronics and Information Technology, Ministry of Communication and Information Technology, New Delhi and IIITM Gwalior | 6 months | 100000 | Yes |
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Title |
Sponsoring Agency |
Duration |
Amount |
Co-Investigator (if any) |
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Authors |
Title |
Journal |
VOL. NO., PAGE NO |
YEAR |
SCI/ Scopus |
IMPACT FACTOR |
|
Gyaneshwar Singh Kushwaha and Shiv Ratan Agrawal |
The impact of mobile marketing initiatives on customers’ attitudes and behavioural outcomes |
Journal of Research in Interactive Marketing |
10(3) 150- 176 |
2016 |
SSCI |
12.17 |
|
Gyaneshwar Singh Kushwaha, Nagendra Kumar Sharma |
Green initiatives: a step towards sustainable development and firm's performance in the automobile industry |
Journal of cleaner production |
121116-129 |
2016 |
SCI |
11.07 |
|
Gyaneshwar Singh Kushwaha, Shiv Ratan Agrawal |
An Indian customer surrounding 7P?s of service marketing |
Journal of Retailing and consumer services |
22 85-95 |
2015 |
SSCI |
13.10 |
|
V Pandey, Gyaneshwar Singh Kushwaha |
From risk minimisation to trust building: an empirical study on blockchain technology in digital payment system |
Journal of Modelling in Management |
20 (4), 1351-1376 |
2025 |
Scopus |
6.70 |
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A Vyas, G Kushwaha, N Sreenu |
Eco-Friendly or Eco-Fraud? The role of green washing in consumer behavior |
Business & Economics |
5 (11), 178 |
2025 |
Scopus |
1.12 |
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SS Verma, N Sreenu, GS Kushwaha |
Exploring the impact of financial technology on commercial banking efficiency: an empirical investigation |
Journal on Innovation and Sustainability |
16 (2), 94-106 |
2025 |
Scopus |
0.3 |
|
AM Vyas, GS Kushwaha |
From clicks to cravings: exploring consumer perceptions of online fast food purchasing |
British Food Journal |
126 (5), 2122-2148 |
2024 |
SCIE |
4.20 |
|
S Swarup, GS Kushwaha |
Spillover Effects of Crude Oil Prices and Currency Exchange Rate Fluctuations on Palm Oil Prices in India |
Journal of Applied Economics |
23 (3) |
2024 |
ESCI |
3.00 |
|
V Pandey, GS Kushwaha, S Srivastava |
Factors Influencing Adoption of Digital Payments: A PLS SEM and ANN Approach |
PURUSHARTHA-A journal of Management, Ethics and Spirituality |
16 (2), 91-104 |
2023 |
Scopus |
0.19 |
|
S Swarup, GS Kushwaha |
Nickel and Cobalt Price Volatility Forecasting Using a Self-Attention-Based Transformer Model |
Applied Sciences |
13(8) 5072 |
2023 |
SCI |
2.50 |
|
S Swarup, GS Kushwaha |
Effects of Temperature Rise on Clean Energy-Based Capital Market Investments: Neural Network-Based Granger Causality Analysis |
Sustainability |
14(18) 11163 |
2022 |
SCI |
3.88 |
|
J Singh, S Singh, GS Kushwaha |
The role of supply chain management practices (SCMPs) on supply chain operational performance (SCOPer) in automobile industry in India |
Pacific Business Review International |
12 (12) |
2020 |
Scopus |
0.12 |
|
Gyaneshwar Singh Kushwaha, Rahul Gajbhiye |
Impact Of Mindfulness Based Trainings On Job Stress |
Restaurant Business |
118 (12) 887- 895 |
2019 |
SCOPUS |
0.36 |
|
Gyaneshwar Singh Kushwaha Rahul Gajbhiye, Nagendra Kumar Sharma |
Highlighting the Impact of “Mindfulness” on Work Performance in Indian IT Firms |
International Journal of Management and Business Research |
9(2) 74-91 |
2019 |
SCOPUS |
3.97 |
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Nagendra Kumar Sharma and Gyaneshwar Singh Kushwaha |
Eco-labels: A Tool for Green Marketing or Just a Blind Mirror for Consumers |
Electronic Green Journal |
1(42) 15-27 |
2019 |
SCOPUS |
0.27 |
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Anil Kumar, GS Kushwaha |
Supply Chain Management Practices And Operational Performance of Fair Price Shops In India: An Empirical Study |
Log Forum |
14(1) 85-99 |
2018 |
SCOPUS |
1.8 |
|
Gyaneshwar Singh Kushwaha, Nagendra Kumar Sharma |
Factors Influencing Young Entrepreneurial Aspirant’s Insight Towards Sustainable Entrepreneurship |
Iranian Journal of Management Studies |
10(2) 435- 466 |
2017 |
SCOPUS |
1.54 |
|
Gyaneshwar Singh Kushwaha, Shiv Ratan Agrawal |
Customer Management Practices: Multiple Case Studies in Stock Broking Services |
International Journal of Customer Relationship Marketing and Management |
6(2) 1-14 |
2015 |
SCOPUS |
0.95 |
|
Gyaneshwar Singh Kushwaha, Shiv Ratan Agrawal |
Customer Satisfaction via Service Quality Dimensions: An Empirical Research on Stock Broking Services: CS VIA SQD |
International Journal of Customer Relationship Marketing and Management |
5(3) 32-48 |
2014 |
SCOPUS |
0.95 |
|
Anil Kumar and G.S. Kushwaha |
Bibliometric Analysis of Supply Chain Management: An International Journal from 2005-2014 |
International Journal of Supply Chain Management |
4(2) 90- 105 |
2015 |
SCOPUS |
3.70 |
|
Gyaneshwar Singh Kushwaha, Deepak Barman |
Development Of A Theoretical Framework Of Supply Chain Quality Management |
Serbian Journal of Management |
10(3) 127- 142 |
2010 |
SCOPUS |
1.00 |
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Title |
Year |
Agency |
Co-Investigator(if any) |
Published/Granted |
